After several years of freelance work, Cathy Snyder formalized her projects into a business in 1999. Ideal Designs offers a variety of design and art services to small businesses. With every project, Ideal Designs aspires to meet the objectives of its client with creative and innovative designs that command attention.
Smart, effective marketing gets your company noticed, understood and remembered. With that in mind, Ideal Designs approaches projects with a methodology that gets results.
Listen & Learn: Successful marketing projects start with attentive listening to understand the business environment, the audience, the function, the budget and the many other parameters that will define the project.
Create: Once the project foundation has been established, it’s now time to develop imagery and concepts through brainstorming, storyboarding and drawing. Ideas that evolve will be reshaped and revised into a few different project concepts.
Evaluate & Edit: At this point, it’s time to look at the draft concepts and determine the creative direction that will facilitate the ultimate success of the project.
Produce: The project isn’t complete until the creative piece is fulfilling its mission. Attention to detail and adherence to the established standards of the project will achieve an effective result.
Ms. Snyder has worked on perfecting her creative talents since childhood, winning a scholarship under the Carnegie Museum for fine art class at age 11. Her projects range from paintings to graphic design, corporate identity packages, web design, print and web advertising, sign creation, software graphics design, slide presentations, animated graphics, photography retouching and a variety of printed promotional pieces.
Ms. Snyder has over 13 years of experience working in corporate marketing as an art director, senior designer, web developer and graphic designer in fields including software development and law. Along with her corporate work, Ms. Snyder has also performed a variety of freelance marketing and art projects for the past 13 years. In these roles, Ms. Snyder developed extensive experience in all phases of digital and print marketing materials.
Ms. Snyder is the recipient of numerous awards and recognitions, including Finalist for the John Barclay Scholarship, and winner of the 1995 "Art with Heart" competition. She is currently a member of various art clubs such as Whitehall Arts and West Hills Art League, where she exhibits her artwork. She earned an Associate of Specialized Technology from the Art Institute of Pittsburgh, where she was recognized for perfect attendance and a 3.76 QPA.